
Performance-based mobile ad startup
Moolah Media is announcing that it's taking its real-time bidding platform out of beta. It's also sharing its revenue numbers today. The company had already talked up its RTB platform (namely, its technology allowing the advertisers to manage the bidding on multiple ad networks and exchanges) as a big selling point behind
the display advertising network that it launched in March, highlighting the fact that advertisers can determine the specific sites where their ads can and can't be shown.
Source: http://feedproxy.google.com/~r/Techcrunch/~3/oZ_Z8fC_hYU/
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