7 Tips For a More Effective Website | Web Chameleon

As it?s a fresh new year I ?thought it perfect timing to share with you these?7 tips that will help you improve your website and ensure it WORKS effectively for your business!

Ultimately your website is an opportunity to attract and convert customers resulting in business revenue. So if that?s what you want, then it is VERY important to check through the following tips and ensure you have addressed them on your website.

Read on for the 7 tips for an effective website:

1. Your website MUST be a positive reflection of your business

Create the right first impression! Your website has to look professional and it has to present your brand well. Statistics show you have just 10-15 seconds OR LESS to create an impression.

So make sure your opening copy (words) and images get the attention of your visitor. Address the core needs of your visitor and how your business is able to help them. Build your brand image so that your visitor WANTS to work with your business, and no other!

2. Your website MUST provide relevant, quality and timely content

Most visitors to your website want answers quickly so make sure they can find what they are looking for by making your content easy to read and easy to navigate (also see 4. below).

Writing compelling words for a website is a skill, so if your website does not read well, consider investing in a copywriter to improve the performance of your website.

Always remember that a website provides you with an opportunity! An opportunity to build a relationship with your visitor so they WANT to give you their business. Use the opportunity wisely and also consider including articles, case studies, videos or how-to guides etc to create interest & build credibility.

3. Your website MUST get your visitor to TRUST you

Make it easy for visitors to learn more about the business, and about the people behind the business. Did you know that for many websites, the ABOUT page is one of the most visited pages ? yes it is! Time to review your websites About page and see if it can be improved. And if you don?t have one already then it?s time for that to change ? get one! Most visitors want to know some more about the business before they choose to hand over their money.

Include case studies, testimonials and other samples of your work on your website. If you have an online store, it?s a good idea to include a Privacy Policy, Delivery/Shipping information and Security Information ? these are all things visitors want to know about and that have an impact on whether they?ll become a client.

4. Your website MUST be easy to navigate

Ensure visitors can easily find their way around your website, with a clear path between pages. This is also very helpful for search engine optimisation as search engines also need a clear and easy path around your website. Have lots of relevant internal links so people can navigate with ease. And make sure there are no unfinished pages or ?dead? links on your website. You don?t want your visitors heading off to nowhere land!

Oh and make it easy for visitors to navigate and connect with you elsewhere such as on social media! This can also play a role in building trust. But only do this if your social media presence is up to scratch.

5. Your website MUST load fast

All images and content should be optimised for speed on the web so that your pages load quickly and easily. That means images are already at the correct size and in the correct format when they are put on your website. They should NOT be resized from within your website editor (eg WordPress).

Using Flash on your website is still a no-no. Actually it?s probably even more of a no-no these days, because Applie devices (eg iphones & ipads) can?t display Flash!

6. Your website should be optimised for Search Engines

It?s important to be found easily on the search engines by your target market & prospective new clients. SEO (Search Engine Optimisation) is still very important.

Research relevant keywords that your customers and prospects would use to find you, and implement a plan to ensure your website is found for your chosen keywords. The biggest part of that is making sure that you include those keywords in your website content.

7. Your website MUST have a Call to Action

You want results from your website, right? Well make sure you are clear on how you will know if your website is working for you. Do you want phone calls, web form enquiries, newsletter subscribers, sales?

Once you are clear on the results you desire, you can ensure your website drives people to take the appropriate action. You generally have to tell your visitors what you want them to do ? make it super clear and make it super easy for them!

BONUS TIP: Make sure your website is mobile friendly

People are spending so much time connecting to the internet from smartphones and tablets that you need to keep this in mind. Open up your website on your smartphone and take a look and see how it displays. A full mobile website is not always essential, but it IS essential to ensure your website displays correctly, without layout issues or details cut off.

If you?d like to learn how to pro actively master your own website (or blog) ~ then please click through to find out about our program?Website Mastery.

Do you need an?online business & marketing strategist & coach?to help you master the online world? ?Learn more here.

Related posts:

1. Five tips for writing website copy that works!
2. Five Big Website Killers ? Avoid these on your Business Website
3. Why can?t I update my own website?

Source: http://webchameleon.com.au/web-marketing/effective-website-tips/?utm_source=rss&utm_medium=rss&utm_campaign=effective-website-tips

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