Murdoch Finally Invites The Google Spiders To Search London Times

Back in 2009, Rupert Murdoch closed the London Times down with a paywall, preventing even Google from perusing the stories contained within. Approximately 200,000 subscribers later (or 130,751 if you're to believe PaidContent), the experiment was clearly a failure. Now Murdoch is opening up the paper to search engines, although they will only get two lines of each story, thereby ensuring Google is full of ledes but no meat. TechDirt notes that the Times will still be a paid subscription and that the content will still live behind a paywall. However, now that consumers can be made aware of stories behind that wall, in whatever truncated form, perhaps that subscriber number will rise.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/NbEDbt2p2kg/

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