Video Resumes ? Is Your School Missing The Boat? ? Snag a job ...

Have you ever wondered why food companies, car companies, and apparel companies spend millions of dollars advertising their products? Successful sales, of course. Why then do we see colleges, universities, and professional schools spending similar money advertising their manufacturing facilities (campuses) and not their products (graduates)? Expand your paradigm and think for a moment of the results if schools would use that same advertising creativity and promote their graduating students (products) with mini-commercials.

Generally, all schools have placement departments that offer some resume writing guidance, and job search information. What would happen if they expanded their current placement services to include the creation of video resumes (mini-commercials) for each of their graduating students? If a commercial can sell thousands of expensive cars why would they not be successful in promoting secondary school graduates in their best marketing light? Can you imagine how many more freshman applicants would be lining up to go to a school with an innovative marketing program to ensure jobs upon graduation?

A very small school investment in a videography and marketing program could bring outstanding advantages. Students spend considerable time learning core competencies for their chosen line of work. They must also learn (almost on their own) how to professionally present themselves and their qualifications to potential employers. The making of a video resume (mini-commercial) could actually be the final exam for proper techniques in personal presentation.

The creation of an elevator speech and the recording of it as a video resume, crystallizes the graduate?s focus. This 90 second speech allows guidance counselors to critique clothes, speech, posture, attitude, and presentation before mistakes are made with jobs at stake. It would allow students to practice, practice and practice with immediate video feedback. The process cannot help but reduce stress and build confidence for the graduate.

A video resume does not replace the paper resume, it complements it. A video is invaluable during the employment networking process in answering the ?tell me about yourself? question. It allows the networking partner to email the web-link to their network with positive comments. It can be used to follow-up online applications and resume drop-offs at job fairs. The web-link can be listed in the address block at the top on a paper resume, on business cards, in cover letters and target letters. All of these tips add to the professionalism of the candidate and may be that extra spark that creates a positive advantage in our highly competitive job marketplace.

Truth be told, schools are almost as bureaucratic as our government. They are not very agile, and there is very little incentive for them to do any more than they are doing now. Trying to change a school?s paradigm or the direction of these giant oil tankers may not even be possible without a huge grassroots effort by students. It is truly a surprise that the ?for-profit? schools have not moved with this innovative concept and increased the probability that their graduates land good jobs.

In the end, students should begin asking their schools for training in creating personal video resumes during their final semester. Schools that expand their paradigm and pour some of their advertising creativity into their graduates, will find new students beating a path to their door. A 15 second commercial can sell thousands of expensive cars. A short, focused mini-commercial could, just as easily, sell a newly minted nurse, chef, manager, programmer or technician. One hopes that secondary schools do not miss this boat.

Source: http://snagajobfinder.com/video-resumes-is-your-school-missing-the-boat/

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