What Should You Be Outsourcing? | Small Business Dojo

When you have work and tasks that need doing in your small business, you have two options. You can hire regular employees to lighten the load or you can outsource the work to outside professionals. The arena of outsourcing is expanding, with industries growing to fill the needs of businesses. What should you be outsourcing? Perhaps much more than you realize.

Writing

Whether you just have trouble formulating coherent written thoughts or you lack the time to create your own written projects, many freelance writers make their living by providing writing services for small businesses. A business blog needing daily articles may require a steady writer onboard to produce this regular writing. If you want to publish an eBook to demonstrate your expertise in your industry, outsource this writing to a freelance writer for a set fee.

Virtual Assistants

A small business on a shoestring probably starts so small that you can perform much of the work yourself. When business begins to expand and the orders start arriving, you may find that you need help keeping track of your business operations. By outsourcing this position to a virtual assistant, you gain the benefit of a professional freelance employee without many of the same managerial and occupational stresses. The virtual assistant should be able to receive your assignments and manage the details you assign, working with you to keep your business organized and functioning smoothly.

Bookkeeping and Accounting

Once a business grows to the point where sales are active, consider outsourcing your bookkeeping and accounting departments to outside professionals. Once you remove these responsibilities from your daily business duties, your time is free for focusing on generating additional business. When you outsource your bookkeeping and accounting services, retain all responsibility and control for treasury functions (signing checks and authorizing payments) to keep your business safe.

Graphic Design

The image you choose for your business is how the public will learn your brand. Don?t underestimate the importance of this detail. Unless you possess graphic design and strong artistic talents yourself, outsource your graphic design to a professional freelancer. Because your graphic design needs will probably fluctuate, it makes more sense to outsource these services as you need them instead of employing someone on an ongoing basis.

Public Relations

Public relations ? getting your business name out there in front of your customers ? requires skill and persistence. Instead of spending your own time pursuing PR tasks, outsource these responsibilities to a firm who will get the job done. Advantages of an outsourced PR firm include a higher degree of expertise, higher quality media contacts through the PR firm and reduced expenses because you only use the agency as you need it.

Tags: Article writing, Bookkeeping, Business, Management, Outsource, Public Relations, Virtual Assisting

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