If ??? ?r? writing t? become better known both online ?nd ?ff, ??? ?h??ld b? leveraging everything th?t ??? write ?r ???. Leveraging, ?n easily learned skill, involves using everything th?t ??? write ?nd speak ?nd turning ?t ?nt? a variety ?f information products th?t ??n b? sold ?r given away t? potential clients.
Here ?r? 9 tips t? leveraging ???r writing ?nd speaking t? attract n?w clients:
St?rt a Blog th?t deals w?th ???r specific niche market. Keep ???r postings t? under 300 words ?nd try t? post ?t l???t three times each week. Aft?r ??? write a post, expand upon th? information ?nd ?d??? ?nd turn ?t ?nt? ?n article. B? sure ??? ?r? including ???r top keywords ?n th? title ?nd ?n th? body ?f ???r writing. Submit ???r articles t? several article directories. Combine several ?f th??? articles ??? h??? written ?n a specific topic within ???r niche ?nd turn th?m ?nt? a Special Report. Th??? reports ?r? generally fr?m eight t? twenty pages ?nd ?r? filled w?th g??d, useful content. Convert th?m ?nt? PDF format f?r ease ?f distribution t? others. U?? ?th?r articles f?r e-booklets, tips booklets, ?nd printable booklets. Th??? w?ll become ???r brochure ?nd w?ll enable ??? t? b? seen ?? ?n expert ?n ???r field. Always write ?n th? topic th?t ?? ???r specialized area ?f expertise within ???r niche. Combine even more articles ?nd ?th?r writing ?nd publish ?n e-book. Th?? ?h??ld b? eighty pages ?r longer, b?t d? n?t exceed ?b??t one hundred fifty pages. People l?k? t? print th??r e=books out, ?nd anything longer th?n th?t becomes unwieldy. If clients h??? b??n reading ???r articles ?nd e-booklets th?? ?h??ld b? ready t? ??r?h??? ???r e-book. B? th?? time potential clients w?ll see th?t ??? h??? knowledge th?? want t? tap ?nt? ?nd b? willing t? pay f?r th?t knowledge. Hold a free teleseminar. Th?r? ?r? several companies th?t offer th? bridge line f?r ?nl? th? cost ?f th? long distance call. U?? one ?f ???r articles ?r ?n excerpt fr?m ???r e-book t? m?k? ?n outline f?r th? content ?f ???r call. Before ??? f?n??h th? teleseminar invite listeners t? g? t? ???r website ?nd ??r?h??? ???r e-book, sign up f?r more information, ?r email ??? w?th further q???t??n?. Offer ?n e-course t? those wh? ?r? willing t? opt ?n t? ???r database. Th? e-course ??n consist ?f five t? seven emails sent out ?t specified intervals. Th?? course ?h??ld b? directly tied t? ???r area ?f expertise. At th? ?nd ?f th? e-course offer ???r readers more information ?n th? way ?f e-books, more teleconferences, ?r mentoring. Turn ???r teleconferences ?nt? CD?s ?nd mp3?s th?t ???r readers ??n ??r?h???. Al??, h??? th? teleconferences transcribed ?nd offer th? transcription t? clients wh? w??ld r?th?r read th? information ??? ?r? giving. Look back ?t wh?t ??? h??? done ?nd repeat th? process. See wh?t ???r clients liked best ?b??t wh?t ??? gave th?m A?k th?m wh?t information th?? w??ld still l?k? t? g?t fr?m ??? ?nd ?n wh?t format th?? w??ld prefer ?t t? b? delivered. Y??r readers ?nd listeners w?ll l?t ??? know wh?t ??? ?h??ld d? next. Listen t? th?m!
Y?? w?ll find th?t ??? ??n take one ?r two articles ?nd build ???r business w?th th?t ?? a foundation. S?m? people l?k? t? come t? live teleconferences wh?l? others prefer t? wait f?r th? replay ?nd listen t? ?t ?n th??r computer ?r mp3 player. Still others w?ll want t? h??? a CD t? listen t? ?n th??r car. S?m? people w?ll want t? read ???r information ?n th??r computer ?nd others w?ll want t? print ?t out ?nd ??t ?t ?nt? a notebook. Give people th? option ?f getting th? information ??? want t? deliver ?n th? format th?t ?? m??t convenient t? th?m. If ??? ?t?rt w?th a Blog ?nd m??? ?nt? e-books ?nd teleconferences ??? w?ll build ???r database ?nd ???r business ?n a very short time. Th?? ?? ?ll due t? th? concept ?f leveraging ???r writing ?nd speaking.
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