I had a chance to talk via Skype to Damon Brown, an author, journalist, publisher, and consultant who, as you might have guessed, has quite a resume. I always like talking to people who are really ?in the know? as far as tech goes, and I hope that I am in this group, honestly.
Damon was a cool guy who has just written a new book called The Complete Idiot?s Guide to Facebook Marketing, which he co-wrote with John Wayne Zimmerman. In case you are wondering, this is part of the Idiot?s Guide series that is similar to the ?For Dummies? series, and some of the books that I have written for on Apress.
Damon and I talked about marketing on Facebook. He said that social networking, especially Facebook is ?a new language that people are struggling to understand?. As someone who has a hard time with it myself, I had to agree. Damon and I agreed that there are two types of people in the world:
1) People who don?t care about Facebook at all. They may have an account there, but only check it if someone leaves them a personal message.
2) People who wonder how they lived without Facebook. These are the people that will have little difficulty marketing anything on Facebook because they live on it.
Whatever group you fall in, Damon says that the book will teach you how to market yourself on Facebook, and it is as simple as setting up a calendar, really. Without revealing too much, this is what the book is about.
I asked Damon a final question about Facebook, and how its culture has become part of our culture, as well as why it is so big now. He gave me three answers:
1) The timing. About 7-8 years ago, when Facebook was just getting started, the Broadband revolution was happening as well. Gen-13ers and Xers got into Facebook, and it snowballed from there.
2) The low barrier of entry. It literally takes seconds to set up a Facebook account, and you can start Friending in a few minutes.
3) Simplicity of architecture. You may have noticed that the ?Like? is on this article, and is on pretty much everything else. It really isn?t difficult to get it there, and it opens up a whole world to the clicker?s friends.
We also discussed some of Brown?s past work such as Porn and Pong: How Grand Theft Auto, Tomb Raider and other Sexy Games Changed Our Culture. Brown sites that the rise of the Internet has changed the way we look at intimacy, and this looks like an interesting read.
All in all, I had a pretty terrific time talking to Mr. Brown. You can go to his personal site if you want to learn more.
Tags: Damon Brown, The complete idiot's guide to facebook marketing
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